Many photographers have played around with HDR, either in photoshop or with dedicated software products such as Photomatix.
I am a big fan of HDR – as long as they are naturally looking.
However it is very easy to go overboard with it and create an overprocessed image, that looks completely unnatural.
I myself always used Photomatix and although it was hard to control, I was able to create some nice looking images with it.

Bay of Fires – 3 exposure HDR

Making HDR more user friendly when it comes to the interface was always something I thought could be improved.
It looks like the wait could be over.
Enter HDR Expose. In the press I read:
“HDR Expose produces natural looking HDR images without halos and color shift artifacts that have become synonymous with the HDR Look”
It has caused quite some stir already and just looking at the video, I am thrilled:

The introductory price is $149, but there is a special til the end of July for $99. It also comes with a LR and Aperture plug-in.

I am very keen to try it out. You can download a fully functional 30-day free trial here